I’m Lena Barner-Rasmussen. I’ve worked with journalism and marketing for over 20 years. Originally trained as an economist, I combine analytical skills with creativity to find an ‘oddly enough’ element. I have advised global companies and startups alike on how to make their narrative come alive. During the last five years my focus has been on building and managing an international marketing team in Helsinki. This experience has given me insights on how to handle diversity, manage team dynamics and tackle various organisational challenges.